My Story
Fashion has always been my passion. From a young age, I followed trends and immersed myself in the world of style. In my twenties, I gained invaluable experience through internships before building a career as a model agent, working alongside leading models and brands in London.
I later transitioned into the corporate world, and when I became a mum of two, life became even busier. During maternity leave, I craved a creative outlet and launched @claresdailyedit on Instagram to share my personal style. What began as a passion project quickly grew into an engaged community and collaborations with some of the UK’s top brands.
In 2025, I decided to take things further. While balancing my day job, I qualified as a Personal Stylist through the Melissa Murrell Academy, formalising my training and deepening my expertise in wardrobe building, colour analysis and personal shopping.
Today, I work as a personal stylist in Oxfordshire, supporting women across the Cotswolds and beyond to create effortless, modern wardrobes.
My Approach to
Personal Styling
As a mum of two, I understand how easy it is to lose confidence in your style when life gets busy. My approach as a wardrobe stylist is practical, considered and tailored to your lifestyle.
Together, we will:
Refine your existing wardrobe
Identify the shapes and colours that truly suit you
Build cohesive outfits that feel modern and wearable
Shop strategically rather than impulsively
Whether through a wardrobe refresh, personal shopping session or professional colour analysis in Oxfordshire, my goal is always the same to make getting dressed feel simple, polished and authentically you.
Working with me
When you work with me, everything is tailored to you.
I support busy, modern women who want to feel confident and current without chasing trends or losing their sense of self. Many come to me feeling stuck in a style rut or overwhelmed by wardrobes full of pieces that don’t quite come together.
Together, we create clarity. We refine what you already own, identify strategic additions and build outfits that feel effortless and authentic to your life.
There’s no pressure to become someone you’re not. Instead, we create a considered wardrobe that works for your real day-to-day so you can step out feeling put together, confident and entirely yourself.
Let’s build a wardrobe that inspires confidence & reflects your best self!
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